About Us

Welcome to Southern Paint, where passion meets expertise in the world of paints and decorating supplies. Established on June 21, 1954, by our founder Fred Oehrle, we are proud to be a third-generation, original family-owned business deeply rooted in the local community. Our journey began in a modest 1000 square foot renovated home, and today, in our 22,000 square foot facility we stand as a testament to our commitment to quality and service.

At Southern Paint, we are more than just a paint and decorating supply center – we are the embodiment of paint enthusiasts, the go-to 'paint people' who know and understand the art and science of paints. What sets us apart from the box stores is not just the array of renowned brands like Benjamin Moore Paint, Coronado Paint, Richard's Paint, ProLuxe Wood Finishes, Modern Masters Specialty Products, and Rustoleum that we offer, but our unwavering dedication to providing unparalleled levels of customer service and product knowledge.

Unlike the impersonal experience at larger retailers, we pride ourselves on being experts in the paint field. Our team goes above and beyond to assist you with expert custom color matching, FREE local delivery, on-site consultations, technical service, and building FREE specification writing. We don't just sell products; we build relationships with our customers, ensuring that their paint needs are met with precision and care.

Our roots in Daytona Beach, Ormond Beach, and New Smyrna Beach run deep, serving Volusia County and extending our reach from Jacksonville to the Florida Keys, and westward to Orlando. Beyond our brick and mortar stores, we ship quality products and expertise across the United States.

We cherish our role in the community and express our gratitude through continuous contributions. Giving back is ingrained in our values, and we actively support local initiatives with donations and sponsorships throughout the year. For us, it's not just about selling paint; it's about enriching the places we call home.

At Southern Paint, we don't just provide paints and decorating supplies; we craft experiences and take pride in our enduring relationships with each client. Join us on this colorful journey, where every stroke tells a story, and every customer becomes a part of our extended family.