Product Overview

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AURA's innovative platform integrates the best technologies to deliver unparalleled color depth and richness that is long lasting in any color. In addition to using 100% acrylic latex, proprietary resins, enhanced pigments, and Color Lock® technology give the product its extraordinary performance properties.

Unparalleled color depth and richness
Proprietary Color Lock® technology ensuring long-lasting color and no color rub-off
Extreme hide across all colors
Self‐priming
Provides a mildew resistant coating
Ultimate performance in hide for fewer coats
Resists scuffing and burnishing
Mildew-resistant finish
Paint and primer together
Seamless touch-ups
Scuff resistant

Coverage: 350-400 sq.ft./gallon

Dry Times:

To touch: 1 hour
Recoat: 1 hour

Usage:

New or previously painted wallboard
Plaster
Masonry
Wood
Primed or previously painted metal
New or coated acoustic ceilings.
It is ideal for surfaces where maximum durability is required and lasting color is desired.

Primer Systems: AURA® is self‐priming on most surfaces. On bare substrates two coats are required; previously painted surfaces can be finished with 1 or 2 coats. While the high quality of our products sometimes makes one‐coat coverage achievable, Benjamin Moore® recommends two coats of this product to achieve full color development and to maximize paint film performance.

Limitations: Do not apply when air and surface temperatures are below 50 °F (10 °C) Only Gennex Waterborne Colorants can be added to Aura Paint

Certifications & Qualifications:

Matte

OTC
OTC II
CARB
CARB07
CARB19
UTAH
AZMC
SCAQMD
Eligible for LEED® v4
CDPH Emissions Certified
Eligible for CHPS low emitting credit (Collaborative for High Performance Schools)
Benjamin Moore’s Green Promise®
MPI 142, 143
MPI X‐GreenTM 142, 143

Eggshell

OTC
OTC II
CARB
CARB07
CARB19
UTAH
AZMC
SCAQMD
Eligible for LEED® v4
CDPH Emissions Certified
Eligible for CHPS low emitting credit (Collaborative for High Performance Schools)
Benjamin Moore’s Green Promise®
MPI 138
MPI X‐GreenTM 138

Satin

OTC
OTC II
CARB
CARB07
CARB19
UTAH
AZMC
SCAQMD
Eligible for LEED® v4
CDPH Emissions Certified
Eligible for CHPS low emitting credit (Collaborative for High Performance Schools)
Benjamin Moore’s Green Promise®
MPI 140
MPI X‐GreenTM 140

Semi-Gloss

OTC
OTC II
CARB
CARB07
CARB19
UTAH
AZMC
SCAQMD
Eligible for LEED® v4
CDPH Emissions Certified
Eligible for CHPS low emitting credit(Collaborative for High Performance Schools)
Benjamin Moore’s Green Promise®
MPI 141
MPI X‐GreenTM 141

Surface Preparation: Surfaces to be painted must be clean, dry, and free of dirt, dust, grease, oil, soap, wax, scaling paint, water soluble materials, and mildew. Remove any peeling or scaling paint and sand these areas to feather edges smooth with adjacent surfaces. Glossy areas should be dulled. Drywall surfaces must be free of sanding dust.

New plaster or masonry surfaces must be allowed to cure (30 days) before applying base coat. Cured plaster should be hard, have a slight sheen and maximum pH of 10; soft, porous or powdery plaster indicates improper cure. Never sand a plastersurface; knife off any protrusions and prime plaster before and after applying patching compound. Poured or pre‐cast concrete with a very smooth surface should be etched or abraded to promote adhesion after removing all form release agents and curing compounds. Remove any powder or loose particles before priming.

Difficult Substrates: Benjamin Moore offers a variety of specialty primers for use over difficult substrates such as plaster, bleeding woods, grease stains, crayon markings, hard glossy surfaces, galvanized metal or other substrates where paint adhesion or stain suppression is a particular problem. Your Benjamin Moore® retailer or architectural representative can recommend the right problem‐solving primer for your special needs.

Application: Stir thoroughly before and during use. Apply one or two coats. For best results, use a premium nylon/polyester brush, premium roller. Apply paint generously from unpainted area into wet area. This product can also be sprayed.